Get a 10% discount on our journal using KOL voucher code

Build positive habits for a happier and healthier life

Wholesome Wellness
Bringing you a new era of wellness
We believe that tools to support your health and well-being should be simple, accessible and science-backed. They should be easy to find, simple to use, and bring real impact to your life.

Well-being is more than just caring for our emotional health and physical fitness, it includes understanding our inner thoughts and values, nurturing our social relationships, and finding our purpose in life.

In this new era of holistic wellness, our tools, programs and community place an equal focus on your inner and outer health and well-being.
From a personal journey to a thriving wellness ecosystem
At The Self Hug, we believe in taking care of your mental wellness so you can live your best life. We know from our own experiences that self-care and healthy habits can make a huge difference in how you feel and live day-to-day. That's why we're on a mission to empower young adults to prioritize their mental health and build sustainable habits that last.

We're not just any team - we're a group of individuals who have been through our own mental health struggles. We get it. That's why our values of holistic wellness, bravery, and caring about the environment guide everything we do. We want to make a positive impact on the world while helping you feel your best.

Let's explore the transformative power of mental wellness together.
Rediscover your power
Seeing the incredible value wellness and mindfulness bring to people's lives, our approach helps individuals, companies, and communities to invest in their personal and collective health and well-being.

From journaling to wellness events, we work closely with clinical psychologists, nutritionists, yoga and meditation practitioners, fitness instructors, sleep experts, and career coaches, to guide you in rediscovering your power — your ability to start positive habits, strengthen your social relationships, transform your outlook on life — so you can live a more mindful, healthier and happier life.

Jakarta, Indonesia, is our home - but our tools, programs and community activities extend across the globe. We are committed to helping young adults and professionals take control of their health and happiness.
Meet Chrysti & Kanina
The idea of The Self Hug started over a two-hour phone call in 2020, when our founders talked about their mental struggles. One and a half years later, The Self Hug was incorporated as PT Pikiran Jiwa Raga, and have impacted over 10,000 people through their products and services.

Prior to turning their passion for wellness into a business, Chrysti & Kanina have significant years of experience behind them working for a leading tech company and a prominent global law firm.

Both have been good friends for over 10 years, with a mutual outlook on life yet complementary skill sets - a unique combination which has made the business work. Kanina heads the business development, operations and partnerships, while Chrysti leads the brand, social media, product design and development processes.
Behind our success, there are passionate team members and wellness partners
Clerissa Priscilla

Chief Program Officer

Benny Januar

Finance Consultant

Grace Indrawati


Khadijah Rohmaani


Ghianina Armand

Mental Health Counselor

along with key business advisors
Jamie Camidge

Corporate Strategy

Grace Indrawati

Clinical Psychologist

Nathan Greeffe


Markus Prommik

Financial Strategy

“Health is a state of body, wellness is a state of being.”

J. Stanford